To send an email campaign without ending up in the spam folder, it is essential to invest in a professional email solution.
It will generally include the following tools:
- An intuitive editor that lets you quickly create responsive emails.
- Comprehensive customization options , so you can send emails that individually meet the needs of your recipients.
- Detailed statistics and reports (such as click-through rate) allow you to analyze the impact of your campaigns and optimize bahamas phone number library them subsequently.
- Automation features so you can set up automatic campaigns and support your recipients throughout their journey.
Most of the leading solutions on the market like Brevo, Mailjet or Mailchimp offer you this type of functionality and allow you to send a free email to up to a certain number of contacts.
However, unlike the American giant, Brevo offers you support in French as well as a whole range of new features , which will allow you to set up multi-channel marketing campaigns (Chat, CRM, retargeting, etc.) – not forgetting GDPR certification for the protection of your data.
Among email marketing software, it is therefore the best solution for sending email marketing campaigns and boosting your conversion rate.
Collect consenting contacts for your email campaign
To send mass emails, you need a what should be expect! of a marketing guru? mailing list (a database) with recipients whose consent you have collected on a regular basis.
Under the European Data Protection Regulation , it is prohibited to send unsolicited emails or even to hold personal data (email addresses fall into this category) without the express consent of the data subjects.
Therefore, it is necessary to use a double opt-in registration form .
After completing the form, your contacts will receive a confirmation email. They will only be added to your address book after clicking the confirmation link. This ensures that you have their explicit consent.
Three good practices for effectively collecting contacts:
1 – Insert a registration form in the correct place.
The signup form is the best way to collect sault data recipients, but it must be well placed on your website.
You can position it directly in your side menu or at the bottom of the page.
You can also make it appear as a pop-up once the user has spent a certain amount of time on your website (for example, after a minute of reading an article on your blog).
All the best email marketing software allows you to create signup forms easily.