Finally, make your calls to action (CTAs) prominently displayed —preferably using colored buttons. But be careful not to overload your email with CTAs.
In general, we recommend a maximum of three CTAs —one in the first third of your email, one at the end, and one toward the middle of the content. For your CTA text, try to be creative and avoid the boring “Buy Now” option. Your recipients should know before clicking what their action will accomplish and be motivated to click.
>> To go further, discover how to optimize your Call To Action
2 – Personalize the content of your mailings
Sending impersonal mass emails is no longer considered best practice. We’re in the age of personalization , and your recipients expect offers from you that perfectly meet their specific needs.
Therefore, tailor the content of your armenia phone number library newsletter to your target groups to optimize your marketing strategy.
Who do you want to reach? Which contacts is your information relevant to? Which recipients already want to buy and which recipients want to receive information first?
Once you have analyzed your target group and defined your goals, personalize your emails .
For example, you can offer different products to your recipients based on age, gender, or location. Also, remember to use your contacts’ first or last names in your greeting so you don’t come across as a robot sending automated mass mailings.
3 – Choose your sending time carefully.
To optimize the open rate of your email campaigns, your emails must reach the right recipients at the right time. The best sending time may hextra time to pay creates credibility vary depending on your target group and individual recipients.
Fortunately, Brevo offers you a feature to automatically optimize the sending schedule .
When creating your campaign, you can select the “Best Time” option.
Our system automatically calculates the best schedule for your contacts based on their past behavior.
Also, pay attention to the frequency of your campaigns
You need to set up regular mailings without flooding your recipients’ inboxes. You can test different frequencies with different groups sault data of recipients to see what works best.
Conclusion : Sending mailings has become very simple thanks to free mass email software like Brevo. You can choose an email template and easily create campaigns that will help you achieve your KPIs. All you need to do is create a free account and follow our short guide… success is already within reach!