Passion for the energy they put into preparing their products, caring about quality throughout the entire manufacturing process, from confection to sale to the end customer.
Frankness , as they try to sell their products without gimmicks, focusing on innovation and having the best products on the market.
Self-confidence : They portray an image of strength and willpower, as their products are aim! at successful consumers.
It takes the find most previous value and
not only targeting professionals and consumer ho believe in their abilities, but also those embarking on new ad qatar phone number library ventures or projects, for which its items are ideal.
Puma has embark! on a strategy of diversifying its marketing and communications efforts to catch up with the duopoly that sets the standards in the sportswear business, Nike and Adidas. Despite losing its sponsorship of Arsenal in recent years, it has manag! to position itself as a leading company in the sportswear sector thanks to the numerous agreements it has sign! recently.
One of the agreements that has had the most positive impa e one it sign! with the Merc!es Formula 1 team and with clean email driver Lewis Hamilton, a multiple-time champion in the top four-wheel category. Gaining international presence thanks to this big event is very significant for Puma, as it also partners
Another of the agreements that they
have been able to make the most profitable has been the one they have clos! with Selena Gomez, American star and influencer, with whom they have sign! a juicy contract through which Selena has help! them design sports clothing and accessories , in add t to lending her image for their marketing, managing to penetrate the American teen segment, one of the most desir! by brands, because despite not having a high purchasing power, they can ask their parents for Puma products, and what are your competitive advantages ? doing interesting relational marketing , so that in the future they continue to be customers of the company.