For Care/of, the food supplement market was falling into universal solutions , remedies applied generally to all users, almost indiscriminately.
This may seem contradictory if we
understand that nothing is more unique and individual than a person’s health . We all have different genetic predispositions , lifestyles , and diets , so each of us has different needs to meet to maintain balance.
This brings us to the master concept on which their entire strategy rests: the creation of custom packages (and subscriptions, of course).
INSIGHT : Personalization in bulk sms new zealand eCommerce is always an added value , but in this case, more than a marketing strategy, it ends up being a differential advantage of the product.
The main difference between the vitamin
niche and others is that it requires a certain level of knowledge or professional advice . Anyone can walk into an online fashion store to buy a coat, but before taking vitamins, we should know which ones are best for our needs.
When we access their online store, we get subscriber permission with double opt-in signup forms can choose between taking a test to get recommendations from their advisors or choosing ourselves . We’ll talk about the test in more detail later, as the self-checkout option is worth highlighting .
We simply browse the website while adding different types of vitamins to our plan , along with their corresponding monthly prices . We can alb directory choose as many vitamins, probiotics, collagens, and more as we need to create our treatment.