It’s the social network platform for professionals from which advertising is managed on this benchmark application for millions of workers across five continents, hence the importance of advertising following very specific criteria.
Why choose LinkedIn Ads?
The reasons for choosing this app are that it works well with certain services and products related to the social network’s theme , such as events, training, and everything related to human resources.
The AdWords system is very similar to that of Adwords, allowing you to create variations of your ad to see which one performs best, set a daily budget, adjust your bid, segment your campaign based on your target audience, and more.
Tips to stand social media out with LinkedIn Ads
Types of LinkedIn Ads
There are several types of Ads you can use on LinkedIn, the main ones being:
Direct Ads : allow you to promote different content on users’ walls, increasing reach and clicks.
Inmail LinkedIn : These follow the kenya phone number library email marketing system, which will be sent to the LinkedIn database, with the possibility of monitoring results, both the opening rate and the hard and soft bounce rates.
Dynamic Ads : These are content creators should focus more on ads designed to capture high-quality, well-segmented and qualified leads.
Conversion Tracking : Generates a tracking pixel on our landing page to monitor the results of the campaigns we run on LinkedIn.
Display Ads : Image ads that appear on the sides or bottom of the social network.
LinkedIn Sponsored Updates : Ads that will appear as sponsored in users’ updates.
Segmentation typology
One of the strengths of social media, and LinkedIn in particular, is the ability to segment the network’s enormous user base . It currently has more than 500 million users and a presence in over 200 countries.
Segmentation can be based on the following criteria:
– LinkedIn Groups : advertise a malaysia numbers list product or service to users in a specific group based on the community’s own interests.
– Position : Targeting your advertising to professionals who hold a specific position in the career ladder, from interns to middle managers to executives, etc.
– Demographics : by age, location, sex…
– Job title : You can also segment by specific job titles, such as Chief Financial Officer or CFO.
– By sector : targeting a specific industrial sector or by profession.