The first requirement for using AdWords is to open an account on the platform (which will be associated with an email address).
Both the account and the campaigns follow a certain hierarchical order! which allows for optimal organization .
Storydoing! taking action through storytelling
They say that 90% of blogs don’t survive their first year without hard work! perseverance! valuable content! and building a supportive community. This blog is an example of how! by combining all of this! a year and a dream can be fulfilled. I hope this blog anniversary becomes just the first of many! and that we can watch it grow and celebrate with its creator all the successes to come. Congratulations! Álvaro!
Before talking Google AdWords about Storydoing…
I can’t start talking about sto rydoing without explaining something first. We humans are characterized by being more rational than emotional! or vice versa! right? Well! I’ll start by confessing that I’m a much more emotional person than rational! and that makes me more impulsive! sincere! and passionate.
For this reason! when I began to delve israel phone number library into the world of marketing! I began to consume a lot of information of all kinds until I came across Elia Guardiola for me a benchmark in emotional marketing. I started reading her blog! attending her presentations! and watching her webinars . I was hooked!
It was at that moment that I truly get subscriber permission with double opt-in signup forms understood what storytelling was! the concept that many people talked about but no one could define clearly and concisely in a simple sentence. Elia defined it as ” the art of communicating .”
I am a journalist and I love communication! so I continued investigating this topic because my profession had begun to move towards digital marketing and after reading Seth Godín’s phrase “Marketing is no longer about the things you sell! but about the stories you tell ” that Elia quotes in her presentations! I said! “I like this!”
taking action through storytelling
I believe there are many ways to sell something! and when you try to sell that “something” to someone! you can create rejection. Direct sales are difficult and arduous! but if you captivate the customer with a story… the sale magically emerges !
We all know brands that captivate the malaysia numbers list public thanks to the stories they tell us (State Lottery! Levi’s! Adidas! Marlboro back in the day…). They convey that brand’s values to us without us even realizing it. Those with which we create that emotional bond that makes us feel identified are the brands we will end up buying and to which we will remain loyal .
Storydoing! taking action through storytelling
Brands use storytelling to reach users better because they motivate and excite them . They create that necessary connection between brand and potential customer that pure! hard-core advertising like “buy this! it’s the best” can’t achieve. The best part is that it helps generate that trust and that memory that’s hard to erase. Elia always talks about “magic!” something I haven’t read or heard from anyone else! and it’s true. There must be magic!