Brand ambushing : Be careful with this type of scam; brands sometimes fall into it without even knowing it. It involves using an event’s image or logo to boost a business’s brand image (or literally! to sell more)! obviously without the organizer’s permission. Be careful! it’s not just logos that are used; some brands use similar slogans! very similar colors! etc. (by association).
Indirect ambush marketing
The parasitic Value ambushing brand doesn’t give much thought
the matter; it literally copies the official sponsor’s actions! strategies! and methodology.
This strategy! because it’s so similar to iran phone number library the original! is one of the most confusing for consumers! as it’s sometimes difficult for them to distinguish between an official brand and a “pirate” brand.
Ambushing by association : As I mentioned earlier! not only official brands are used; new brands can also be created that are very similar to the originals and that generate email design and content creation brand awareness among potential customers. In other words! by looking very similar! we can create an optical illusion that attracts more customers to our service or product.
Other types of Ambush marketing
Let’s say we have seen the branches that are most important ! but we could also mention the following:
By distraction : without using an
official image or message! or even making reference to the event itself! it manages to capture the potential client’s attention with some indirect allusion to the event.
Saturation : This occurs through the media. czechia businesses directory The impact of their products throughout the event! during intermissions! timeouts! etc.! is incredible. A clear example is the Super Bowl ! where the most expensive advertising minutes in the world are paid for.
Insurgent : Who hasn’t been to a sports stadium! a concert! or a show only to see advertisements for a real estate agency! a restaurant! or another upcoming sporting event nearby? These are actions that take advantage of the crowds attending the event to make offers or advertise near the event space! but without directly invading it.