It’s time to stop believing
Is call tracking a fashionable trend or a real tool for business?
We analyze popular misconceptions and explain why this service is necessary for companies of any size.
Myth #1: Call tracking is expensive peru email list 3 million contact leads and not worth the cost
Reality
Connecting call tracking is perceived as an additional expense, but its cost pays for itself in the first months.
How does this work?
Call tracking allows you to determine which advertising channels bring in customers and which are ineffective. This helps to redistribute increased productivity the budget to the most profitable sources.
Example
One of A1 Telecom’s clients found that 30% of the advertising budget was spent on ineffective campaigns. Optimization allowed them to reduce costs and increase the number of applications by 27%.
Call tracking is only needed by large businesses
Reality
This tool is useful for both corporations and small and medium businesses.
For small companies, call tracking calling list allows you to track
which ads bring customers and which don’t. This helps you to wisely distribute your advertising budget.
Example TOP 7 myths
A phone repair shop implemented dynamic call tracking and found
that 80% of requests came not from paid advertising, but from free cards on Google Maps. As a result, they redistributed the budget and increased the call flow by 1.5 times.
Call tracking can be replace by Google Analytics
Reality
Google Analytics tracks user behavior on your site,
but it doesn’t track what happens after the call.
Advantages of call tracking
Determines which advertising channel led the client to call.
Allows you to analyze the content of conversations and identify customer needs.
Evaluates not only the quantity, but also the quality of calls,
which is important for evaluating conversion.
Example TOP 7 myths
An air conditioning installation company noticed a low flow of requests through the website. Call tracking showed that most customers prefer to call. After adjusting the advertising strategy, conversion increased by 35%.