Set the campaign objective
With your business account creat and TikTok Ads Manager mode configur, it’s now time to focus your efforts on creating the paid traffic campaign that will display your ads on the social network. To get start, select one of the 3 categories of advertising objectives:
Awareness (focusing on reaching the ad to as many people as possible);
Consideration (rirecting traffic to the company website, getting users to install an app, increasing video views, generating more leads or potential customers , or engaging with the community); or
Conversion (focus on valuable actions on the company’s website or app for conversions).
Then, give your campaign a name and decide whether the budget will be “unlimit”, which is the australia phone number library that comes mark by default by TikTok.
Set up the ad group
Under “Ad Group,” select where you want TikTok users to be rirect after clicking on your ads . There are two options: App or Website.
You can also choose the type of advertising placement: facilitating customer interactions and transactions or personaliz (only on TikTok or including TikTok partner platforms).
After that, select the budget type and the amount invest, as well as the period in which the campaign will remain active.
To define the audience your business wants to reach on TikTok, you can choose to either manually customize your target audience or have your ads automatically shown to relevant users.
Targeting options include geographic location, language, gender and age range of users who will be impact by advertising.
You can also include or exclude certain user profiles, as well as set audience preferences malaysia numbers list on users’ interests, behaviors, and interactions with videos post on TikTok.
Set the budget and schule
When choosing the budget invest in the campaign, you have the flexibility to select the type of investment that best suits your possibilities and nes.
The “daily” budget option has a maximum amount that is appli per day, while the “lifetime” option gives TikTok more flexibility to distribute the defin amount throughout the period in which the campaign is active.