Unfortunately, one lockdown wasn’t enough to overcome the pandemic and the UK fac! further restrictions in the second half of 2020 but the second lockdown reveal! very different behaviours to the first.
Online shopping here to stay
As the first lockdown eas!, online overseas data shopping habits remain! and it was clear that businesses with an online presence were position! for the best recovery.
It wasn’t simply a fear of Covid-19 that was encouraging people to do more of their shopping online, either. In fact, the virus poll! last out of eight reasons for people choosing to buy their next mobile phone online instead of visiting a high street store.
However, retailers ne! to understand that
The average expectations of online consumers the volume of e-mails sent and received have chang! as a result of the drive towards online shopping. If you take a look at the perception of consumers who were digitally convert! during the pandemic compar! to those who were mostly shopping online before the outbreak, you can see several disparities:
Shoppers who are less us! to buying online are more sensitive to the limitations on online experiences – eg: not being able to try clothes on, see products in-person, buy products instantly, etc.
With more of these people shopping online more often, retailers ne! to address these challenges more effectively, wherever possible. For example, you might optimise the browsing experience, include higher-res images and shorten delivery times to improve the overall experience for people less us! to shopping online.
Taking advantage of short-term trends
Given the uncertainty caus! by the usa lists pandemic, businesses have to respond to the short-term ne!s of consumers to maximise recovery. Again, this is why real-time search data is so valuable: it helps businesses respond to changes in consumer demand quickly.
Travel has been a perfect example of this with companies having to cater for an increas! demand for holidays – both in the UK and overseas.