Well then. From thermonuclear methods of amplifying your e-mail messages, we will go down again to simple ones. And again we will talk about the subject of the letter.
Surely you have come across the titles of articles or letters in the style: “10 ways to lose weight”.
I’m sure you have
In fact, in content copywriting, such a title is one of the first. It is really very powerful, simple mexico telegram data and universal.
I have already said that people like to look at other people’s mistakes. So. I decided to add two points to this typical title.
The first point is to focus on the mistakes.
The second point is to focus on the mistakes of the best of the best.
Why the best of the best?
Because the story of how Bill Gates screwed up in business will be more interesting to read than the story of how the neighbor from Mitino screwed up, selling peaches near the metro.
Examples of such topics would be:
- “5 Mistakes of the Smartest Nobel Laureates”
- “7 “rakes” that even gurus step on”
- “21 Problems of the Strongest Businessmen of Russia”
I think everything is clear here.
The Twentieth Secret – Holy War
An old as the world, simple as a ball and reliable as a Kalashnikov assault rifle way to intrigue an audience.
All you need to do is divide your audience into 2 camps and then pit them against each other.
Cynical? In a sense, yes. But it’s sault data insanely effective. Especially when warming up before sales.
The subjects of such letters are usually:
- “What is better MLM basic requirements for a mobile or traditional business?”
- “Who is smarter: introverts or extroverts?”
- “Who finds it easier to achieve success: a man or a woman?”
And so on.
The main task here is to have both of these audiences in your mailing list in sufficient quantity. That is, if you talk about the car wash business in your mailing list for MLMers, and you don’t have any car wash owners, it will be difficult to stir up the audience.
The trick here is to ultimately stay ABOVE the fray. That is, not take sides. Otherwise, someone will get offended.