One of the main consequences of digital transformation is the change in the role of marketers in the 21st century.
There is no need to look deeply into it; marketing has changed a lot since we were shouting from the rooftops about the benefits of our products to an audience that didn’t even want to listen to us.
Today, we have found a way to attract specific singapore phone number data audiences through the Inbound methodology .
And this is just the tip of the iceberg!
In the information age, a good marketer must be aware of new Digital Marketing tools , the changing needs of consumers (increasingly complex), the strategies of the competition and, of course, meet the objectives of his company.
Ultimately, if you want to be successful in the fascinating world of Marketing , you have to be aware of these changes.
Join us to discover what the profile of the ideal 21st century marketer looks like!
The challenges facing the 21st century marketer
We already told you that the business world and consumer needs are constantly evolving.
This, undeniably, translates into various challenges that we must take on.
We list 7 challenges that a marketer must successfully face in order to have an excellent performance. Be prepared and pay attention to them!
1. Stay up to date
Initially, Marketing emerged as an administrative discipline .
Nowadays, their functions are more specialized, partly due to the consolidation of Digital Marketing as a necessary strategy for any audience.
With more and more companies adopting digital in this article we will look at two main approaches to solving strategies, competition increases, as does the need to specialize and quickly adapt to new tools and methodologies.
For example, when we were all talking about the sales funnel, suddenly Hubspot innovated with a new approach called flywheel .
Something similar happened when everyone asia email list started talking about artificial intelligence, machine learning, big data, virtual reality and e-commerce as tools that any company could now implement.
Keeping up with changes like these and knowing when to implement them is one of the biggest challenges for the ideal marketer.
2. Create sufficiently personalized content
Do you remember the time when Outbound Marketing ruled all communications produced by a brand?
Today, mass communication has been joined by a new strategy that we have mentioned previously: Inbound.
Both methodologies can coexist , although each of them produces different results.
In a world where users are less receptive to generalized messages, the ideal marketer must know the profile of their ideal client (what we know as buyer persona ).
This way, you will know what their needs are in order t