Many people abandon content precisely because there is no plan in it. To put it simply, they cannot make a plan for a month in advance. This leads to moral burnout of the content creator or content manager, since he is forced to look for content for the current day. This is difficult and leads to moral burnout.
What points are responsible for compiling a content plan?
Defining the goals of the site
At the moment, we are uk telegram data not looking at content from its only true point of view – the funnel. So for now, let’s just scratch the surface. In order to plan content correctly, you need to understand the goals of the campaign as a whole. What key metrics and indicators should we track and measure?
They come in several types:
- increasing brand awareness;
- sale of services;
- involvement;
- obtaining subscriber contact information.
The content of posts must don’t try to send from domains like correspond to the goals and objectives.
Who is your target audience?
This is the second key point. We talked about it at a basic level in our last article . We will return to it in the future and look at it in more detail.
Content Marketing Planning
It will be “tied” to the principle of creating a network, which the user should eventually get into. sault data The content planning itself at the moment in the same social networks has a “flash” format color. It does not lead to anything and does not rely on anything. In 90% of cases, these are just one-time situational publications, which subsequently turn into information noise on our screens.
To avoid this at first, stick to the first rule that we talked about in our VKontakte community .
Frequency of publications
Many content creators try to take on the heavy burden of frequent publications and also quickly burn out or give up. After all, if you move away from the “flash” format, then writing reviews three times a day that meet normal requirements (or at least one of them from the link above) is extremely difficult and you need to devote a whole working day to this.