Setting up YAN is not difficult, but there are several points that many people miss, and at the same time they allow you to make the campaign more productive.
Let’s go through the criteria for setting up YAN:
“Banana Peel”
Your ads should catch the user’s eye, not be a gray spot on the sites. Add a little yellow. It will only do good. No need to write “A bag with three pockets.” Write ” taiwan telegram data A handbag that all the stars will wear in 2018.” Your task is to make the ad as teasing as possible. This will also affect the CTR of the ad itself, and this is very important.
100 to one
One ad should contain many key phrases. We don’t know exactly which phrase we’ll hit in the search, do we? Accordingly, if we’re selling the same handbag, we should also include:
- women’s handbag;
- handbag;
- cosmetic bag.
There is an opinion that it is worth making one announcement – one key phrase. However, at a distance and in work, this approach turned out to be ineffective.
User “on acid”
It is important to understand that the graphics should be bright, contrasting, but do not cameroon business directory overdo it. Increased contrast, saturation is acceptable. Yellow frames and text underlays. Do not try to turn the picture into a wild mess.
YAN tricks that will help make a bomb out of a campaign
We remove dirt
Cleaning sites is a mandatory point that many forget about. The most basic principle by which it is worth cleaning sites is the conversion price indicator. If the price is too high from a particular site, then it should be disabled.
If you have set up goals in Yandex Metrica, then it is very easy to view the bid price for each site:
In the report wizard, select the “By sites” tab. Set the time interval of interest, set the site type to “thematic” and select the required goal.
Pour without regret or optimize expenses
What often happens is this: at first there is excellent coverage and CTR, and then expenses start what is the comfort zone and why does it harm professionals? to grow and CTR starts to decrease. This means that the campaign is starting to burn out. Your ads have become boring and are no longer of interest to the audience. Re-uploading usually saves the day. You can re-upload with new titles or images. Or you can do both. This way, they will be considered a new advertising campaign.
Competitors don’t sleep
Competitors don’t sleep, and we take advantage of it. It’s worth mentioning competitors’ domains or brands in your advertising campaign. This way, we can rotate according to their requests. This will bring more impressions, but here you should also consider the points above. I’m talking about catchy titles. Otherwise, CTR will fall.