The great advantage is the democratization of advertising, because you don’t need astronomical
amounts of capital to promote your brand on online channels.
There are organic ways that don’t require a monetary investment, such as blogs and social networks.
But, when you start putting money in, you can start with what you have and gradually increase it.
What types of digital advertising can be used?
Now, let’s talk about the main types of digital philippines telegram data advertising and divide them
into paid and organic.
However, this is not a definitive list: there are many formats and new options can emerge at any time
. In digital advertising, it is important to stay up to date with any new developments that may appear.
Paid media
These are carried out through platforms the best agile methodologies for software creation that require a fee for their services. The main channels are:
- Sponsored links : text ads that appear at the top of search engine SERPs (Google, for example).
- Media display : visual ads (images, animations) that appear in content for web pages.
- Social Ads : Ads for social networks, with various formats. Facebook Ads , Instagram Ads , LinkedIn Ads , Twitter Sponsored Tweets and YouTube Ads are the most used.
- Mobile Ads : any form of targeted advertising for websites and applications for mobile devices (phones, tablets).
- Google Shopping : Product ads that appear in search results with information about price, brand, and where to buy.
Organic media
These are those in which the brand is text services disclosed without the need to pay to register or link it.
This doesn’t mean that there aren’t indirect costs, such as hiring, training, or third-party service tools. So, here are the main organic advertising strategies:
- SEO (Search Engine Optimization) : optimization of the pages on a website so that they appear well positioned in the organic results of search engines.
- Social Media : advertising through posts and interaction with the audience on social platforms.
- Email Marketing : sending emails (usually automated) to promote offers and strengthen relationships with the target audience.
- Blog : publication of articles about the area that the company is dedicated to with the intention of attracting users and improving search engine positioning.
- Guest Post : Guest posts on a brand partner’s blog to attract a new target audience and generate increased visitor traffic.
5 tips to boost digital advertising results
Digital advertising has become popular. Today, any business can use digital channels and, as a result, digital competitiveness has also increased.
Anyone who wants to capture the attention of consumers needs to differentiate themselves by adopting good digital advertising practices. Below we will give you 5 tips so you can achieve positive results.
1. Keep the focus on the brand experience
Consumers no longer look for companies or products. They need good experiences with brands that convey confidence, offer solutions and provide positive emotions.
Digital advertising, then, falls within this context. Among the tasks to be done in the digital environment, customer experience must take first place.
How does this post create value for the consumer? This is the first thing to think about!
One of the digital advertising resources that has most prioritized user experience is interactive ads .
By allowing active consumer participation in the advertising content, this type of promotional piece generates much more engagement and tends to be shared by the user, also increasing its reach.
A very interesting example of interactive advertising is the one brought to you by Gatorade in a campaign that had the symbolic presence of Serena Williams , the world-class tennis star.
Gatorade created an interactive ad on Snapchat that featured a tennis game, in which the user could control the Serena character while interacting with the logo and brand communication.
If you want to learn more about the power of interactive content to give more strength to your brand , be sure to download our complete ebook on the subject!
2. Focus on a segment of the public
This is one of the highest value spreads, so don’t waste it!
First, you need to know your buyer persona well and define the strategy’s objectives. With this information, ads are created based on the ideal audience, to make it more precise.
3. Trial and error
Will the ad generate conversions? Is the email title a good one? Don’t hesitate: test and adjust if necessary.
In digital advertising, you can test your audience by doing a small test with a version of your page, email, post, or ad. So before you get frustrated with negative results, first understand what works and what doesn’t.
4. Invest in Remarketing
Remarketing is the action of impacting a user who has interacted with a site again, to read a blog post or make a purchase. It can be through email, sponsored links, media display or Social Ads.
It is one of the most effective strategies in digital advertising, since consumers have shown interest in a brand and just need to be won back!
5. Look at the practical results for your company
Did your post get a lot of likes? Was your article read by several users? Great!
What matters most is whether this has served your business and helped you achieve your marketing strategy goals.
Don’t waste time on vanity metrics. The focus should be on key performance indicators, which show the real results of digital advertising for your business.
Ultimately, digital advertising is a great way to connect with your audience. Plus, it takes advantage of marketing strategies and research to grab the consumer’s attention on the channels they use most on a daily basis.
Don’t forget that due to the great diversity of platforms, formats, channels and segmentation possibilities, you currently have an arsenal of resources to enhance your marketing strategy and also one of its fundamental aspects: digital advertising.
Now, in our Ultimate Guide to Digital Marketing you can find guidance on how to develop a strategy with powerful tools. Happy reading!