Reviews are the most important information. For users when purchasing a product. Therefore, it is important for companies. To know how to receive and process them. We tell you how moderation works in Yandex Maps. How to delete an unwant comment, and why you shouldn’t buy reviews.
How to write a review on Yandex Maps. So that it definitely passes moderation
To prevent rating manipulation and make competition fairer. Yandex Maps has a strict selection system – only those reviews. That have pass two stages of moderation are includ in the company card.
Automatic review checking
First, machine learning algorithms check the reviews. The company does not disclose the details of their work, but it is known that neural networks take into account many factors, including:
Content Acceptability. The text must be written in Russian, reviews with obscene or rude language, a large number of errors or written in caps are not allow for publication. If the text contains personal data, it may also be reject.
Geographical data. A review may not pass moderation if the user profile and the organization are register in different regions — for example, an author from Ryazan leaves a rating for a company from Vladivostok, although he has not been there and has not been interest in organizations in this city before.
Uniqueness The system will not allow someone else’s text copi from another review
Authenticity. Reviews written by bots or fictitious accounts to boost ratings will not be publish — neural networks check the age of the profile and the author’s activity to make sure that it is a real person.
Personal experience. A review like “My friend was in this store, he didn’t like it” will definitely not be accept – the text must be informative, reflecting the author’s personal experience of interacting with the organization.
Account Author Actions . New accounts whose authors have not been active but after registration start writing reviews for one or several organizations look suspicious – such marks may not be approv.
Behavioral factors. Artificial intelligence scans the user’s interests, how often they write reviews, and other details.
Moderator check
If artificial intelligence considers a review suspicious, the text is sent for additional manual verification.
The company’s experts evaluate:
content of the review;
the presence of obvious or hidden advertising;
the author’s motives – sometimes users write reviews to join the discussion: such text will not be allow.
In total, the review takes from two hours to two days. If the review does not appear on Yandex within this time, it means it was reject.
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How to pass moderation
To post a review that will definitely pass moderation, follow the rules list above, write a unique, informative text relat to a specific business. Avoid offensive expressions and rude turns of speech.
Yandex Help has a detail section with publication rules and recommendations for authors. Study it if your reviews do not pass verification.
Yandex Help section with recommendations for authors on writing reviews
Additionally, to increase your chances of success, interact with the organization’s card before writing a review:
find the organization point through the search;
read reviews, look through photos and check out prices;
build a route to the organization’s address;
Call the company using the phone number on the card or follow the link to the website.
If the photos contain inappropriate or offensive content, personal data, the review will also be reject or publish without images.
What to do with negative reviews on Yandex Maps
Negative feback should definitely not be ignor – it nes to be work on. To do this, the geoservice has two options – try to delete the review or reply to it.
How to remove negative reviews on Yandex Maps
Yandex gives companies the opportunity to complain about reviews that contradict the rules but have pass moderation.
Scroll down to the Reviews tab and phone number list select Review Complaints, then click I Ne Help.
How to leave a complaint about a review in Yandex Maps
2. A form will open where you will ne to specify your personal data, a link to the organization’s map, and a link to the review. Be sure to specify the reason for the complaint – describe the problem in detail and provide arguments as to why the review should be delet. After filling it out, click “Submit”.
How to leave a complaint about a review in Yandex Maps
3. Complaints are review within 24 hours. If the review contradicts the rules, it will be delet immiately after verification.
What to do if a review cannot be delet
In short, work it out. When a comment does not violate the rules of the site, there is no point in writing complaints. But you can respond to a dissatisfi client, try to solve his problem and even change his opinion of you. To do this:
Apologize for the inconvenience the customer had while interacting with the company. If the review is not detail enough, ask what exactly caus the dissatisfaction.
No matter what kind of feback you receive, always be polite – other users will read the reviews. What impression will they get if they see other customers being treat rudely?
Offer a solution to the problem , such phone number materials as replacing the item or refunding the money.
Suggest writing by email for a more detail examination of the problem.
After you resolve the customer’s issue, ask them to change or supplement their review .
We have already talk about how to properly respond to negativity – in the article we gave detail instructions and told how to increase trust in the company with the help of feback.
Is it possible to buy reviews in Yandex Maps
Spoiler: you can, but you shouldn’t.
There are hundrs of offers on the Internet for promotion from individual freelancers and professional services for promotion and attraction of motivat traffic. They bypass algorithms and promise high-quality comments written according to the rules of the Maps.
But Yandex strictly prohibits inflating reviews and ratings. This is consider a violation of the platform’s rules and has negative consequences for business.
