Travel (21%);Furniture and Appliances (19%); Toys and Hobbies (19%);Fashion and Beauty (16%);Electronic and Physical Media (12%);Food and Personal Care (11%);Digital Music (8.9%);Video games (8.6%);
Looking at this data, it is possible to identify a great growth opportunity for each of these segments.
2. 7 out of 10 people have access to the internet in the country
This figure was presented by the National uk phone number data Institute of Statistics and Geography (INEGI). The study also showed that in 2019 the number of Internet users in Mexico reached 80.6 million , representing 70.1% of the total population.
This makes it clear that:
- the country is experiencing the height of digital penetration ;
- The Internet allows not only users to take advantage of the democratization of information, but also small and medium-sized businesses, which can take their product to the digital world to attract more customers and increase their reach.
3. Mobile connectivity is a major driver of e-commerce
As mobile devices become increasingly accessible in Mexico, e-commerce is growing at an accelerated pace, especially among young people, since the main demographic group of smartphone users is between 18 and 34 years old.
According to a study by Euromonitor, it is estimated that by 2023, smartphone purchases will represent 40% of online transactions .
In this way, mobile has emerged as the fastest 6 tips for working with yan growing channel in the country and, although we are talking about the near future, this is the ideal time to invest in mobile commerce and secure your place in this market.
4. Mexicans shop through a multi-channel journey
The behavior of Mexican consumers, like the rest of the world, has undergone significant changes thanks to the Internet.
One of them is their shopping journey, which is based on practices such as:
- Webrooming : the consumer searches and compares the product on the Internet and then purchases it in the physical store.
- Showrooming : the user searches for and compares the product in physical stores and then purchases it online.
- Boomeroming : first the consumer asia email list searches for the product on the Internet, then goes to the physical store to see it and finally buys it online in a virtual store .
In this context, physical and digital channels coexist and support each other in their sales strategies.
Users use the Internet to find information that helps them make their purchasing decision regardless of the channel they choose to confirm their purchase, such as:
- special prices,
- promotions,
- details and data about the product,
- experiences of other users,
- payment methods offered,
- inter alia.
8 Digital Marketing Strategies for E-Commerce in Mexico
E-commerce in Mexico has shown growth in all business models. One of its advantages is that it can be applied in startups , franchises , small, medium and large companies.
In short, everyone can benefit from digital sales.
For this reason, there are plenty of reasons to invest in Digital Marketing strategies that help position the business in the online world to win new customers and retain current ones.
Below, you will learn the most effective practices to make the most of the digital market.
1. Responsive web design
The numbers showed that smartphone purchases continue to grow and will continue to do so in the coming years.
In this scenario, responsive web design emerges, a format that is no longer a trend but has become a must for virtual stores that want to differentiate themselves from their competitors.
Having a mobile-friendly design provides the customer with efficient navigation , with:
- a well-distributed information architecture ,
- a pleasant visual content,
- and an excellent ability to receive visitors and keep all functionalities working, even if access happens through devices such as tablets or smartphones.
Furthermore, responsive design has become a parameter that influences