We’re going to Spam Folder look at 10 of the most practical strategies for getting your emails to land where you want them to—in your subscribers’ inboxes.
1. Build your own mailing list
The cornerstone of Spam Folder any successful email marketing campaign is a strong, organically built email list. Don’t cut corners by purchasing lists or harvesting emails. This can Spam Folder damage your sender reputation and violate privacy laws. Build your list the right way , with people who actually want to hear from you.
Never buy mailing lists or harvest emails! One of the biggest risks, besides the obvious low engagement rate of these contacts, is falling into “honeypots.” Honeypots are email addresses used by organizations Spam Folder to catch spammers. These are inactive email addresses that exist solely to attract unsuspecting spammers who send unsolicited marketing emails. Having such an address in your list can lead to serious deliverability issues for your campaigns in general .
Develop a plan for your list building turkey phone number library strategy that focuses on attracting subscribers through quality content, engaging social media campaigns, and enticing loss leaders . Make it easy and rewarding for people to sign up, and watch your list grow with interested and engaged subscribers.
SiteGround ‘s email marketing service comes with a free WordPress Email Marketing plugin that lets you create signup forms on your website and WooCommerce checkout to collect leads. This is the first step toward successfully building an email list because it opens the funnel for all those subscribers to start signing Spam Folder up.
Once you have a signup form, you can review its positioning – strategically placing signup forms on your web pages and giving them visibility in high-traffic areas will ensure more people engage with them.
Finally, you need to giving competitiveness to small businesses think about the “incentive” you’re giving your users to sign up. This could be a discount, free content, etc. We have a great article on how to build an email list if you want to dive deeper into the topic.
2. Use double opt-in registration forms
Double opt-in forms ensure that only people who genuinely want to engage with your brand sign up to your list. This is a two-step process in which users confirm their subscription, usually by clicking a link sent to their email. This extra step reduces the likelihood of spam complaints and improves the overall health of your email list.
Implementing double opt-in may seem like taiwan lead a hindrance, but it’s actually an advantage. It eliminates people who accidentally signed up for your newsletter and aren’t even aware of it. They may be unpleasantly surprised when they start receiving your campaigns and act impulsively. They’ll likely report you as spam and damage your Spam Folder reputation.
Double opt-in helps you verify subscriber interest and email validity, leading to a more engaged audience and better deliverability.